MostlyHostly · partner briefing
clothing.com × ballcaps.com
How a parent brand and its stores share one catalog, one checkout and one set of rules.
October 2026 · Separate pieces, one tight fit.
Two roles
A parent that supplies, a store that sells
Parent
clothing.com
- Owns the product catalog and the stock
- Sets wholesale and recommended prices
- Sets store rules and per-store deals
- Ships its products when a store sells them
Child store
ballcaps.com
- Its own name, domain and customers
- Sells its own caps, with its own stock
- Chooses which clothing.com items to carry
- Sets its own price and is the seller
MostlyHostly runs the platform underneath: hosting, the shared cart, checkout and the fulfillment queue.
Two ways to run it
Start hosted, grow into your own platform
1 · Start here
Hosted reseller
clothing.com resells on MostlyHostly’s servers, under its own brand. Stores never see MostlyHostly.
No servers to run. MostlyHostly sends clothing.com one bill.
2 · When you’re ready
White-label licence
clothing.com runs its own copy: its servers, domain, payments, mail and brand.
MostlyHostly sits outside: a licence fee plus a per-store fee.
Same features and screens either way. Only who owns the platform changes.
Sharing the catalog
clothing.com offers, ballcaps.com chooses
1
Add a product
Photos, sizes and colours, stock, wholesale and recommended price.
2
Approve the store
clothing.com grants ballcaps.com access to its catalog.
3
Store carries it
ballcaps.com switches on what it wants and sets its price.
4
It’s in the shop
One “Shop” beside the caps. The supplier is never named.
The store decides what it sells. clothing.com can pull an item or set its stock, but can’t put a product on a shop that didn’t choose it.
A store can carry several suppliers at once. Optional “auto-carry new items” is off by default.
Pricing
Each side sets its own number
Wholesale
$10
What clothing.com is owed
Recommended
$15
clothing.com’s suggestion
ballcaps.com sells at
$20
Keeps $10, less the card fee
Free pricing (default)
The store picks any price at or above wholesale.
Protected pricing
clothing.com sets a minimum per product to protect its brand.
Nothing sells below the floor
Raise wholesale and the store’s price lifts with it, with a note.
Example figures. Floor = the higher of wholesale and clothing.com’s minimum.
An order, end to end
One cart, two shippers
Shopper’s cart
Cap · $18
Hoodie · $20
“Ship to me” + address
One checkout
Paid to ballcaps.com, on its own site
Cap → ballcaps.com
Ships it; cap stock drops by 1.
Hoodie → clothing.com
Lands in its fulfillment queue with the address. It ships, adds tracking; 1 × $10 owed.
A cancel or refund puts the stock back and tells clothing.com “don’t ship”.
Store rules
Both sides choose, within limits
1 · Platform
Sensible default for every rule
2 · clothing.com
Its default: locked, store’s choice, or within limits
3 · The deal
A negotiated exception for one store
4 · ballcaps.com
Its own choice, where allowed
Locked rules show “Set by clothing.com”. If clothing.com tightens a limit later, the store’s choice is kept and shown as “Adjusted by clothing.com”.
clothing.com manages this on a Store rules page, with a deal screen per store.
Money
ballcaps.com is the seller; clothing.com gets its share
Card orders
Paid into ballcaps.com’s own Stripe account. clothing.com’s wholesale share is split off at the moment of sale.
Cash and bank transfer
ballcaps.com owes a running balance, settled from its console, usually weekly.
One ledger
Sales, shares, card fees, refunds, discounts and settlements, with CSV export.
If a balance goes unpaid
When due
Reminder
Day 7
Parent’s products hidden
Day 14
Store suspended
Day 30
clothing.com takes over
Card split, balance and ladder are on the build plan. Today both sides see a settlement tally and settle directly.
Returns and customers
Fair returns, and customers stay the store’s
Returns follow fault
Faulty or wrong item
clothing.com returns its full share.
Change of mind
The store absorbs it; the item goes back to clothing.com’s stock, with an optional restocking fee.
Customers belong to ballcaps.com
- Accounts per store; sign in with a one-time code, no password
- Customer groups and perks: clothing.com allows, the store switches on
- Every discount records who pays for it: store, parent or shared
- An expired offer is never charged at checkout
On the build plan. 30-day return window; the customer pays return shipping, subject to local law.
Branding
Shoppers only ever see ballcaps.com
In the store’s name
- Its own domain, storefront and order pages
- Checkout and the card statement
- Receipts, written with its name and logo
- No supplier name in the shop, no platform credit
Still being closed
- Email sender and email links on the store’s domain
- Product photos served from the store’s domain
- Parcels ship from clothing.com: use the store’s name on the slip
Full invisibility needs each store on its own domain, which is the default.
What it costs clothing.com
One bill from us; your own prices to stores
Hosted reseller
Item
Per month
Base fee
$50
Stores 1–8
$12 each
Stores 9–24
$10 each
Stores 25 and up
$8 each
Online Ordering for stores
Can be included
3 development stores
Included
clothing.com earns
Wholesale on every item sold, plus whatever it charges its stores. We take no cut.
Later: white-label licence
Licence [$__/mo] + per store [$__/mo], plus a setup services agreement.
US dollars. The house store is never billed as a store.
Where it stands
Built today, and what comes next
Built
- Stores hosted under clothing.com’s brand
- Shared catalog: carry, own price, price floor
- Sizes and colours with stock per option
- One cart, fulfillment queue, settlement tally
- Store rules and per-store deals
- Shop style with shipping; included add-ons
On the build plan
- Card split at checkout; balances and ledger
- Returns with fault-based refunds
- Customer accounts, groups, perks, promotions
- Alerts by email and WhatsApp
- Store-domain email, links and photos
- White-label licensed copy
The build plan runs in phases; each ships working on its own.
Next steps
A small pilot with one store
1
Set up clothing.com as a reseller, with its house store
2
Load [10] products with wholesale and recommended prices
3
Agree the store rules and ballcaps.com’s deal
4
Run [4] weeks, then decide on more stores or a licence
Separate pieces, one tight fit.
[Your name] · [email] · mostlyhostly.com